The Asia Cup is a leading tournament for OTT platforms. Basically, over the years, the Asia Cup has gained a great viewership globally. This has led to OTT Bundles and Telecom Plans changes for the viewers.
Each operators use the Asia Cup to increase their subscribers and their profit. In addition, this also gives them a boost in their network sales, eventually affecting the revenue of the brand. The Asia Cup is not only about cricket but also about a brilliant effect on business.
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OTT Bundles and Telecom Plans
The Asia Cup is one of the biggest tournaments in Asia. The tournament is now watched across the continent with a huge number of viewers. Basically, this creates a great opportunity for the operators to expand their business.
They create plans with their networks, including OTT subscriptions to the viewers. In addition, they provide these plans at reasonable prices to attract more subscribers. Here are some of the plans as follows.
Reliance Jio
- Price- ₹77
- Validity/Data- 30 days/ 3GB
- OTT Subscription- SonyLiv
Bharti Airtel
- Price- ₹181
- Validity/Data- 30 Days/ 15 GB
- OTT Subscription- Airtel Xstream PLAY, 22+ OTT
Vodaphone Idea
- Price- ₹95
- Validity/Data- 14 Days/ 4GB
- OTT Subscription- SonyLiv Mobile
How Operators Are Using Asia Cup to Drive Subscriptions
Live Sports, especially cricket, gather a great audience around the world. Basically, this creates a great opportunity for the OTT operators and Telecom business to expand their business worldwide.
They are using Asia Cup’s visibility to attract more customers by linking mobile plans to OTT subscriptions. Above all, fans also purchase such plans more than the regular plans as they are getting entertainment at affordable prices.
In addition, watching such matches live results in high usage of data, resulting in great business for the operators. These plans and strategies keep customers engaged for a long time, leading to subscriptions even after the tournaments.
Overall, it increases the average revenue per user for the telecom companies. Operators often co-brand with OTT platforms, creating more visibility as well as brand image in the market worldwide.
However, not only Telecom but the OTT platforms get huge reach through such plans. Fans who have free access to the platform due to plans are more likely to change to paying subscribers after the tournament.
Basically, this strategy has resulted in favour of OTT platforms and operators, helping them to increase monetisation through massive reach, creating great revenue.
Also Check: Asia Cup Cricket Records List: Top 10 Performances to Remember