The Broadcasters in cricket play a big role in the game’s visibility. Each tournament, World Cup, or other matches are made available worldwide by these broadcasting companies. Meanwhile, these Top 5 Cricket Broadcasters contracts showcase the demand for them.
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These Broadcasting contracts bring big revenue for the company itself and for the tournaments. This brings cricket to every corner of the world, where the sport is still growing. In addition, they built a great image for the tournaments.
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Top 5 Cricket Broadcasters contracts
1. Jiostar & Viacom18- IPL
The Indian Premier League is one of the biggest as well as the richest leagues in the world. In addition, the IPL has made one of the biggest broadcasting contracts for 2023-2027, which is valued at $6.2 billion.
Basically, the TV and digital rights were sold separately. In other words, Jiostar bought the TV rights while Viacom18 got the digital rights of the tournament. This deal helped in increasing the viewership of IPL worldwide.
2. Jiostar-ICC Event
The ICC features some of the biggest tournaments in the cricket world. Basically, they have sold their broadcasting rights for big tournaments in India from 2024 to 2027 to Jiostar. The deal is valued at around $3 billion.
Jiostar features big events like the Champions Trophy, the World Cup, the T20World Cup, and the World Test Championship. India has the biggest audience, which helps to contribute financially to global cricket.
3. Sky Sports & BBC- England Cricket Board
England is growing rapidly in cricket, and top broadcasting companies are helping this reach every corner of England. The ECB has made a broadcasting contract with Sky Sports and the BBC that is worth over €1 billion.
Sky Sports pays around €220 million every year for its four-year deal to show England Cricket. On the other hand, the BBC shows free-to-air coverage of big tournaments like The Hundred and England’s matches.
4. Viacom18- BCCI Home Events
Viacom18 has made a broadcasting Contract with the ICC under which they have the rights to feature home matches. ICC has ended a long-term deal with Disney Star and made a shift to Viacom18. Basically, the deal is valued at $720 million for four years.
Viacom18 now has the digital rights to the IPL, BCCI home matches, and some ICC tournaments. Hence, it holds a great broadcasting power in Indian Cricket making it available to every fan in India.
5. Foxtel Group & Seven West Media- Cricket Australia
Cricket Australia has signed a very big deal with Foxtel Group and Seven West Media. Basically, this deal is signed for 7 years, valued at $1.5 billion. In addition, this contract brings a stable and secure income to the CA.
This deal is set up on multiple platforms, helping Cricket Australia earn money in various ways. Games like BBL will be bringing more viewership for these broadcasters and increasing the number of fans all around the world.
